Application
Display Advertising Optimization

Recruit Communications provides a wide variety of online services including online advertising, job search, travel, dining, hotel reservations and more. In this project, Recruit used several new methods to optimize how an advertiser's budget is allocated over time for display advertising. Their results showed that the D-Wave quantum annealer found a better solution than the often-used greedy method.

INDUSTRY : E-commerce
DISCIPLINE : Optimization